In the latest Casino Marketing & Technology Conference, casino experts approached topics such as the up and coming social gambling, electronic marketing, and business intelligence.

A few of the worthy to mention titles of discussion were “Innovation, A case Study for Change, Isle of Capri,” What’s New in Marketing Technology and How it’s Changing the World,” and “When Marketing Meets IT.”

Plenty of companies specializing in analytics and intelligence supplying took center stage in presenting new marketing technology concepts. VizExplorer, Stics, Opticity, and Birchstreet all had an impressive presentation. Following is a summary of the products developed and available from the said companies.

Receiving the Top 20 Most Innovative Gaming Technology Product award for two of its newest products, VizExplorer, based in San Diego, lead the discussion by approaching the subject of player evolution. hostViz, one of the products introduced, focuses on providing very important information about how a player evolves from a newcomer to a more experienced gambler, and on enhancing that experience along the way.

Stics, also a San Diego based company, specializes in extrapolative analytics with the scope of capitalizing on revenue. Presenting its SticsViewer concept, the company hopes to transform the way data is interpreted in order to help casino operators optimize their revenue stream.

Another comprehensive solution was offered by Opticity, which created a casino CRM solution that encompasses various elements in order to provide a full picture for the operator. The CRM is geared towards interpreting player tracking data so that casinos have a better idea of what each player is looking for when venturing to gamble.